Superior cyclists only deploy smugness if provoked and lives hang in the balance.
After a legal tussle with the Superman people I've wangled permission to use the logo on jerseys provided said merchandise remains virtual and not too high profile, i.e., any Google rankings to remain in a Kryptonite-sheathed bunker far below the surface of the North Pole. I also agreed to slightly alter any trademarked phrases so as not to confuse impressionable young consumers.
